Harrah's casinos in Las Vegas are an example of application of business intelligence and business strategy differential. Harrah's has been diferenciated of the competitors, since its origins, through a focus in its clients.
In 1937, they opened his first casino in Reno (Nevada), that meant pay attention to the comfort of its clients, worry about that everyone enjoy it.
75 years later, this focus client is a grat detailed strategy of "business intelligence" and "business analytics" absolutely exemplary to understand how the intelligent processing of information, data-mining, leads it to the excellence.
First key: Harrah's clients go everywhere with their client card, which records all the information as a client. Each movement, each expenditure, each jackpot, each lunch... Everything is recorded because the customer wins valued loyalty points. And the company? What are the benefits for them? Data! Information! However, for sure, the company doesn't explain equal to the client. This exchange is points of data.
Second Key: After the visit and the the noise of the media with Eurovegas flirting with the Barcelona-Madrid and exposing the seams moral, economical and business of both cities, the contrast with Harrah's is clear: this company do the business with the random and gives a little margin at random. This company does the business with the bet, and it has done the business winner bet: data, a lot of data.
I've never heard about this "old" and at the same time modern casino. It's interesting how this company make its job with data. Thanks for the information, it could be a good place to visit!
ResponderEliminarThis is the famous casino which appears in a lot of movies and has sources in front of them?
ResponderEliminar