HARRAH'S CASINO

 Harrah's casinos in Las Vegas are an example of application of business intelligence and business strategy differential. Harrah's has been diferenciated of the competitors, since its origins, through a focus in its clients.

In 1937, they opened his first casino in Reno (Nevada), that meant pay attention to the comfort of its clients, worry about that everyone enjoy it.

75 years later, this focus client is a grat detailed strategy of "business intelligence" and "business analytics" absolutely exemplary to understand how the intelligent processing of information, data-mining, leads it to the excellence.

 First key:  Harrah's clients go everywhere with their client card, which records all the information as a client. Each movement, each expenditure, each jackpot, each lunch... Everything is recorded because the customer wins valued loyalty points. And the company? What are the benefits for them? Data! Information! However, for sure, the company doesn't explain equal to the client. This exchange is points of data.

Second Key: After the visit and the the noise of the media with Eurovegas flirting with the Barcelona-Madrid and exposing the seams moral, economical and business of both cities, the contrast with Harrah's is clear: this company do the business with the random and gives a little margin at random. This company does the business with the bet, and it has done the business winner bet: data, a lot of data.

GENERAL STRATEGY

 Let's talk about the general strategy that we meet in the casinos all over the world:

Casinos for attract people and what's more, customers, place advertisments on the businees like tourism websites, hotels, TV,etc. For example, if we turn on the television at midnight, the majority of the channels offer you casinos'advertisements. We have to say that it is really easy to find an advertisement in any website too.

We don't have to see the casinos as a tourism destination for a family like in a theme park. The casinos will attract only the segment of customers, which is interested in gaming but sometimes a casino offers a big variety of activities for the whole family. For instance, in the "Walt Disney World's Magic Kingdom" we find different activities not only for children but also for the other sections of the society. Meanwhile, Las Vegas is a destination for adults and visitors above the age of 21.

 The casinos, in fact, try to attract and expand the existing as well as new customers. They offer promotions and reward cards, this helps them to give word of mouth publicity to the establishment. The casinos target only are inside a section of the section, the ones who have the capacity to pay and game a big amount of money in various entertainment and gaming sections. Although, they do not use all the means of Media for promotion. 

It is not possible for the casino owners to change their marketing strategies frequently. They do change their advertisement and other promotional campaigns during the year but a change in their strategy is restricted to only some of the festive events. 

Here we have some examples of casinos'advertisement:

We think that is important to know the most important casinos in the world:

1. Foxwoods Resort Casino  (Connecticut)

2. The venetian Macao (China)

3. Tropicana Casino Resort (New Jersey)

4. MGM Grand Las Vegas (Nevada)

5. Casino Lisboa (Portugal)

6. Tusk Rio Casino Resort (South Africa)

7. Wynn Las Vegas (Nevada)

8. Connecticut (Mohegan Sun) 

9.Casino de Monte-Carlo (Mónaco)

10. Belagio (Las Vegas)

http://worldtop10.net/top-10-casinos-in-the-world/

CASINO

First of all, it would be perfect to introduce what a casino is:

A casino is an installation where you find different activities related on games. The casinos are usually build next to hotels, restaurants, commercials shops, cruises or other attractions.

 

The most popular games are: roulette, blackjack, craps, the baccarat, poker and slot machines.

In general, they follow a same role: The player bet an amount of money and if the player wins, he keeps all the money gamed on the table.

 

This practice is loyal because of the big percentage of taxation that the company pays.

We can say that the casinos helps to the touristic activity of a city, therefore the players use the hotels, restaurants and others.

 

We can find casinos in internet since 2000. Nowadays, we can meet more than 100.000 virtual casinos with thousands of players in the world.

  
Normally, casinos include restaurants, hotels or party rooms. In some cases, like "Las Vegas" or "Monaco", there are a big structure around the "game".