SWOT ANALYSIS

STRENGHTS	WEAKNESSES
Strong management can reach its potential.  Innovative Culture helps to produce unique products.  Asset Leverage allows them to use their best assets to expand their business and improve their market share. Size advantages  the more resources they have to pursue new markets and defend themselves against rivals.  Cost advantages Lower costs lead to higher profits for casinos.  Unique products Unique products help distinguish it from competitors.  Technology better meet the needs of their customers in ways that competitors can’t imitate.	Work Inefficiencies goods and services are not being utilized properly.   Online Presence is essential for displaying information and selling products.  Weak Supply Chain  a weak supply chain can delay the arrival of products to casino’s customers. Lack of Scale  cost per unit of output is very high. Cost Structure costs are high in comparison to their competitors.
OPPORTUNITIES	THREATS
Online Market  offers casino the ability to greatly expand their business.  Innovation  to produce unique products and services that meet customer’s needs.  New services  New products   New markets International expansion	Currency  make casino’s investments difficult Revenue  makes planning difficult  Bad Economy  - Crisis Intense Competition  Government regulations   Costs   Political risks