I will explain how to develop a strategy and how to make customers feel attracted and return. To keep in practice this has to do a good marketing study throught the product, price, and promotion, these are the 4P's.

First of all, we have to analyse the public and customers that we will have in the casino. For instance young people who come into the casinos do not have much purchasing power as a man or woman of 40 years, we must take into account all these factors for our analysis.

Secondarily, we have to design a good marketig strategy to attract them feel comfortable with our services and return to the casino.

PRODUCT:
 
-We have to define what products we have to offer, for example 200 slots, 5 roulette rooms
-Specify our type of consumer
-Describe the casino environment, for example if people go more by day or in the night, if is a luxury is or if is basic
-A marketing strategy is to place the box in a central location away from the output so that everyone can access it.
-The distribution of the machines in circles or diagonals
-Investing in the rooms decoration for stimulate the playfulness customer

PRICE 
 
-The price must be constant
-The price of the machine is determined by the time spent each customer in each game
- The objective is that the customer spend as much time as possible gambling

PLACE

-We have to find a centric and visible place, in this way allows for reduced spending on advertising and other services
- We have to take into account the accessibility transport to casino, trains, buses, taxis


PROMOTION

-Promote the casino for all the telecommunication ways possibles, for instance television ads,    magazines, radio, posters, flyers
-Promote the new mashines or new rooms of the casino to attract more clients
-Special campaigns such as specific dates or important celebrations
-Technological ads, for instance website, mobile advertisers, ipad